Partnerships & Content Licensing

COPYRIGHT & CONTENT USAGE POLICY

LICENSING & PRICING GUIDELINES

© François Potvin – All Rights Reserved

All photographs and videos published on francoispotvin.com and across my social media platforms are protected under the Canadian Copyright Act and international copyright laws.

The prices below reflect real market value based on:

  • Unique wildlife content

  • A combined audience of 350,000+ followers

  • Multiple publications by major international media

  • Established professional recognition

All prices are in CAD and represent minimum licensing fees.

1. EDITORIAL / MEDIA USE (NON-COMMERCIAL)

(Magazines, documentaries, news outlets, educational content — no brand promotion)

  • Photo: $300 – $900 CAD per image

  • Video: $800 – $2,500 CAD per clip

✔ Limited license
✔ Platform, duration, and territory defined
✘ No commercial or promotional use

2. BRAND / COMPANY – ORGANIC USE (NO PAID ADS)

(Reposts on brand social media, websites, newsletters — marketing intent, no ad spend)

  • Photo: $800 – $1,800 CAD

  • Video: $1,500 – $4,000 CAD

License typically includes:

  • Organic social media use

  • Defined duration (e.g. 6–12 months)

  • Non-exclusive use

3. BRAND / COMPANY – PAID ADVERTISING USE

(Social media ads, paid campaigns, whitelisting, boosted posts, retargeting, product promotion)

  • Photo: $2,500 – $7,500 CAD

  • Video: $5,000 – $20,000 CAD

Pricing depends on:

  • Ad spend and reach

  • Platforms used

  • Duration of the campaign

  • Exclusivity

  • Company size

👉 Paid advertising always requires a separate license.

4. ARTISTIC REFERENCE (PAINTING / ILLUSTRATION)

  • Reference-only license: $150 – $500 CAD

  • One artwork only

  • No mass reproduction

  • No prints, products, or resale without a commercial license

Any commercial reproduction falls under Brand / Commercial licensing.

5. FULL RIGHTS / BUYOUT

Buyouts permanently remove future licensing potential and are priced accordingly.

  • Photo: $10,000 – $50,000+ CAD

  • Video: $20,000 – $100,000+ CAD

✔ Private negotiation only
✔ Contract required
✔ Never automatic

PRICING LOGIC (SIMPLE RULE)

  • Editorial use = base rate

  • Brand organic use = 2–4× editorial rate

  • Paid advertising = 5–15× editorial rate

  • Exclusivity = +50% to +200% depending on scope and duration

UNAUTHORIZED USE

Any use without prior written authorization may result in:

  • Immediate takedown request

  • Retroactive licensing fees (2× to 3× standard rates)

  • Legal action if necessary

Public availability does not imply permission.

CONTACT & LICENSING REQUESTS

All licensing requests must be made before publication.

📩 francoispotvinphoto@gmail.com

📌 Professional inquiries only
📌 No public negotiations
📌 No implied or assumed rights

PROFESSIONAL NOTE

My work represents years of fieldwork, experience, and investment.
Each image and video is treated as a professional creative asset, not free content.

In this ancient forest, straight out of a fairy tale, I witnessed a surreal and intimate moment between two young fox kits. One approached the other with a concerned look, as if saying, “I think I have a toothache…” The second, suddenly very serious, seemed to reply, “Step into the light, I can’t see. Hold still… open your mouth.”

The scene was both humorous and touching, like a lost moment from a woodland fable. Perhaps a child’s game, but played with such sincerity that it felt like a real appointment at a wild dentist’s office.

Red fox kits / Québec, Canada